GlaxoSmithKline has boosted this year’s marketing budget for its Ribena brand by a third to a grand total of £36m.

Media support - which will spearhead the blackcurrant-based soft drink’s activity - retains the same budget of £10m and is set to include national TV ads, as well as support for on-pack promotions.

The first signs of activity consumers are likely to notice, however, will be new look packs, complete with a redesigned logo and updated branding.

Due on shelf at the end of this month, the primary intentions behind the revamp are to try and boost brand awareness and to drive sales.

See The Grocer for more details.