GlaxoSmithKline is to launch a new blackberry and strawberry Ribena flavour as part of a revamp of the Ribena range.
Berry Burst, which is available in squash bottles from mid-April and will be
available in sportscap bottles at a later date, will be backed by a £500,000 spend on in-store sampling.
The launch comes at the same time as the release of sugar-free Ribena Really Light, which replaces Ribena ToothKind, and Ribena Light with the aim of simplifying the marketing of Ribena products .
Ribena Really Light is being launched in response to a growing consumer awareness of health issues. The launch will cost £4m and is supported by a £10m advertising push.