GlaxoSmithKline is launching a new promotion for the whole Ribena brand. The company, still reeling from its failed bid to overturn the Advertising Standards Authority's rejection of its claims of dental health benefits for Ribena ToothKind, said that its Stay Cool This Summer' promotion will be "targeted at parents" during the school summer holidays. It will offer customers a fridge jug with the purchase of special 2 litre packs of Ribena ToothKind, Original and Light, while repeat purchase and brand loyalty will also be encouraged with 50p money-off coupons. {{MARKETING - P&P }}