Rice Krispies are set to become the latest Kellogg's offering to appear in pots of Müller Corner. On shelf from May 6, the famous snack, crackle and pop' cereal follows Coco Pops and Frosties into the pots. The burgeoning range will now be pushed as part of a £7m round of advertising and marketing support for the Müller brand this year. Ken Wood, md of Müller in the UK, said the Rice Krispies variant was an ideal addition to the range which is aimed at busy mums and their children. "Increased pace of life and a move towards more convenient breakfast represents a huge opportunity for Müller," he said. "Müller Corner with Rice Krispies adds another string to the bow of the range." {{P&P }}