The individual cookies come in three varieties with premium Belgian chocolate and butter: Triple Choc Chunk, White Choc Chunk and Milk Choc Chunk.
The products can be stored frozen for nine months and once thawed - in 30 minutes - are ready to eat and have an extended shelf life of five days.
Rich’s MD Simon Turpitt said the retail market showed good signs of growth. “This is a significant launch for us and represents a huge investment into the convenience market. We are confident that the range will be a hit.”