Cadbury Schweppes will demerge its US beverages business Dr Pepper Snapple Group from its confectionery business Cadbury on 7 May. A shareholder meeting will be held on 11 April to approve the demerger, first announced in March last year, the...
With the salmonella incident still in people's minds you'd have thought Cadbury Schweppes would have wanted to keep a low profile. But instead it faces fresh problems, this time in the US, after a treasure hunt-style promotion for Dr Pepper...
Cadbury Schweppes has apologised for a US marketing stunt which led to the closure of a US cemetery.The firm had promoted its soft drink brand Dr Pepper by launching a gold coin treasure hunt in return for cash prizes. However, the hunt in…
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