Wine distributor Boutinot is now distributing Seven Day Road, a premium Australian wine entering the UK off-trade for the first time.
The range includes a Merlot Malbec and a Sauvignon Semillon (rsp: £6.99). The philosophy behind the range is the use of only single vineyard estate-grown grapes, which the winemakers believe ensures control over quality.
Fergal Tynan, from UK agent Boutinot, said: “We have been working closely with winemaker Ely Jarvis and her team over the past 18 months on the Seven Day Road concept and are now delighted to introduce the range to market.”
The new lines were created by the winemaking team at Fonty’s Pool, using estate grown fruit from the cooler climates of Western Australia. The range is named after the road, originally built by early pioneers, on which the winery is situated