Robin Norton

Robin Norton


After completing an MSc in Social Research, and 10 years in the food industry with Nielsen, Northern Foods & Greencore ... Robin established grasp business development ltd in 2004. grasp was founded as a one-stop-shop for FMCG research and category management in the North of England. Since then we have worked with over 100 clients, ranging from diversifying farmers to major multinationals.

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Comments (24)

  • Comment on: A2 Milk partners with Crediton to ditch plastic bottles

    Robin Norton's comment | 26 Sep 2018

    As an experienced market research I feel it is good to follow shoppers, but it is much better to give shoppers leadership. Shoppers may *think* cartons are greener than plastic but some of my recent research suggests that they think glass is greener still. It is acknowledged in a range of studies I’ve read that the currently dominant HDPE milk packaging is greener than any conventional alternative. It is light to transport, durable, widely recycled and is easily recycled. The same is not true of glass of cartons - it is my understanding that the latter can only be recycled in the UK in Yorkshire and that cartons from Cornwall (for example) are destined for export before recycling. This is not great and the industry needs to show leadership in challenging knee-jerk responses that stand to do us more harm than good.

  • Comment on: Iceland and Quorn taunt KFC over chicken supply problems

    Robin Norton's comment | 21 Feb 2018 Subscription

    Are these taunts, or serious offers? Quorn nuggets - hot on the high street - sounds pretty good to me : ) ... Not sure Joanna Blythman would approve though.

  • Comment on: Bettys visits Enchanted Forest for first-ever TV advert

    Robin Norton's comment | 10 Nov 2017 Subscription

    Importantly for those not blessed to be living in Yorkshire (!) there is a postal option ... ... but there's nowt quite like visiting Yorkshire to experience it all in person : )

  • Comment on: From farm to food waste: the pre-farmgate fight

    Robin Norton's comment | 20 Oct 2017

    So, basically in a post-Brexit world, if there is a glut of parsnips *all* of us in the UK food industry need to work together to inspire shoppers to buy & consumers to eat parsnips ... and not just with the blunt mechanic of price, or too much "wonky veg" syrupy goodness. That way everyone can win. If you take the view that marketing means we should only sell what the shopper wants to buy, then we can argue our shoppers are increasingly buying inspiration. Parsnip hash browns? Parsnip cupcakes? Curried parsnip mash? Sell it to me ...

  • Comment on: Dairy UK warns no deal on Brexit could be 'detrimental'

    Robin Norton's comment | 19 Oct 2017 Subscription

    ... and if the pound falls further we face the prospect in the UK of more of our great quality, domestically-produced dairy being bought from beneath us for export. Good for the rest of the world, bad for British consumers. Chris Grayling needs to get his butter churn out, and maybe his calculator too.

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