Britvic's Robinsons squash brand makes its debut in the organic arena this month with the launch of two flavours of Robinsons Organic. The orange and lemon flavours, which contain 35% fruit juice, are aimed primarily at mothers of primary school-aged children. The 700ml dark green glass bottles have embossed logos and carry the Soil Association's seal of approval. Each bottle makes five litres and, once open, keeps for three weeks in the fridge. Rsp is £1.99. The overall UK organics market is now worth around £370m and is forecast to rise to more than £1bn by 2002. Britvic's director of brand marketing Cathryn Sleight said 60% of households now bought organic products. "This demonstrates that organic products are increasingly attractive to all types of consumer," she added. {{MARKETING - P&P }}