New TV ads for Robinsons Fruit Shoot break on Monday (May 5) as part of a £6m spend behind the brand.

The push includes a six-month sponsorship of popular Cartoon Network show Beyblades.

Meanwhile,Fruit Shoot brand owner Britvic is running a new promotion on dispensed frozen drink brand Ice Blast, offering kids the chance to attend a festival of hip hop, skateboarding and action in Sheffield later this year. A game card with every purchase features entry to a prize draw for tickets.