A new Swan promotion gives roll-up smokers a chance to win free beer for a year. Launched to boost Christmas sales, the promotion will run on its green and red cigarette papers through multiples and independents. Prize winners are issued with vouchers which entitle them to a bottle or can of beer a day to the value of £1.50. Duncan Kerr, trade marketing manager, said: "Swan papers are already performing very strongly within the market and we are confident that this latest promotion will give sales an extra boost." {{P&P }}

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