Younger drinkers are more than twice as likely to opt for a rosé wine than those aged 35-plus.
Rosé was the first choice of 38% of 18 to 24-year-olds, compared with 17% of 35 to 44-year-olds, according to a poll of 1,500 consumers commissioned by wine bottler Cobevco. It was also preferred by 26% of 25 to 34-year-olds, 12% of those aged 45 to 54 and 9% of over-55s.
The poll also found 18 to 24-year-olds were more likely than others to buy wine from an off-licence, with 10% opting for the offie and 73% a supermarket.
Younger drinkers were least concerned about country of origin, with 37% saying they didn’t know or care where a wine came from.