Rude Health has ventured beyond cereals with a range of healthy Thins.

The company launched Oaty Thins (£1.99), Multigrain Thins (£1.99) and Rice Thins (£1.69) into Waitrose last week.

Company MD Nick Barnard said the 25 calorie-per-slice snacks, which contain organic wholegrains, would be an alternative to rice cakes for diet-conscious consumers.

"There has been lots of success with premium, hand-cooked crisps," he said. "Rude Health has spotted an opportunity to make higher quality, better tasting alternatives to rice cakes and crackers."