Ryvita has topped its crispbreads with seeds and oats in the brand’s first core range innovation for seven years.
Two new variants - Sunflower Seeds & Oats and Pumpkin Seeds & Oats - aim to build on Ryvita’s range as well as respond to the increased popularity of seeds among health-conscious consumers.
The manufacturer hopes to increase the brand’s market share even further, bring new users to the category and encourage trade-up. Both new products have an rsp of £1.29.
Marketing director Rob Murray said: “We are delighted with this latest launch - the new variants have consistently outperformed competitors in consumer research and we have high expectations, both in terms of growth for the Ryvita brand and for the market as a whole.”
Ryvita is currently advertising its core crispbread range on TV, promoting the idea of balance as being fundamental to a healthy, balanced lifestyle and diet.