The South African winery is a joint partnership in wine production between the Rupert family of South Africa and the Rothschild family of France. Cellar master Schalk-Willem Joubert said: "The winery benefits from the fantastic marketing and management from the French side." The company was set up in 1997 and in the UK it initially only supplied the on-trade.
The 2003 Classique is 55% Merlot and 45% Cabernet Sauvignon from the Western Cape area.
The wine has an ageing potential of five to seven years from vintage, and retails for £10.99.
It is likely to be targeted at Waitrose, Sainsbury and specialist retailers.
The 2004 Baroness Nadine, priced at £19.99, is a Chardonnay from the same region, while the 2002 Baron Edmond (£29.99) comprises 66% Cabernet Sauvignon and 34% Merlot.