Baarsma South Africa is targeting younger drinkers with its new Wild Thing wine range. The easy-drinking set of five wines will retail for £3.99.
A Pinotage and a Chenin Blanc have been launched first, using modern labels to attract younger drinkers.
The inspiration comes from Africa and each of the five wines will be associated with a different animal, including an elephant, buffalo, leopard, rhino and a lion.
Baarsma SA wines are available through Free Run Wines.
A Wines of South Africa marketing campaign in the UK is aiming to raise the price of SA wine above £5 this year. <<p46 Focus on South Africa