Organic pasta, cooking sauces and soup brand Seeds of Change is running a £500,000 marketing drive to back National Organic Week (October 4 - 12). Activity, which is kicking off now, includes a sampling campaign in partnership with the Soil Association, and an on-pack promotion on pasta sauces to win a South African safari. Copies of the UK Food Report, which aims to raise awareness of good food vs fast food, will also be distributed.