Youngsters in the south east could soon be enjoying free school milk thanks to an initiative by Sainsbury. The retailer has joined forces with Express Dairies and the Milk Development Council to create a Free Milk for Schools scheme.
Primary schools in the region can claim a week's supply of free milk by collecting vouchers when buying milk from Sainsbury stores.
The promotion is now under way at more than 120 of the retailer's stores in Greater London and the south east until the end of May.
Schools in the area can pool their vouchers and, once they reach 2,000, claim a free supply of milk for five days for every pupil.
Sainsbury is offering one voucher on a four-pint flagon of milk and two vouchers on a six-pint. The retailer is also offering the chance to win one of 100 fridges to participating schools.
Sainsbury's milk buyer Martin Phippen said: "By running this promotion in stores with local schools we are hoping to encourage customers to buy milk on a daily basis."