The aggressive support for the Bulgarian wine Blueridge is continuing next month with a price promotion in Sainsbury. The Boyar Estates range has a £500,000 budget behind it and has already included a four-week TV campaign which ended earlier this month. This was supported by posters throughout July. The momentum is being maintained with a price cut on the Blueridge Merlot Bin 617 which has been reduced from £3.99 to £3.20 in all Sainsbury stores. Bin 617 is the only unoaked Merlot in the range. The other two have been aged in American and French oak and sell at £3.99. {{DRINKS }}