Sainsbury is promoting its Taste the Difference luxury range in a third Jamie Oliver commercial, featuring Buffalo mozzarella. The commercial shows the chef bringing a car load of the cheese home from holiday in Italy, only to see it advertised outside a Sainsbury's store. The multiple plans to triple the 350 product Taste the Difference range over the next three years. A spokeswoman said the premium range would not cannibalise existing Too Good to be True and organics sub brands as all offered unique propositions. The Taste the Difference range includes deli, bread, meat, fish, vegetable, pasta, dairy and dessert products. It does not currently offer low fat or organic options. {{NEWS }}