Sainsbury will this week launch a new store-within-a-store concept to display dairy products in conjunction with Arla Foods.

The dairy square at Sainsbury’s Stoke store, will stocks yogurts, desserts, milk, cheese, eggs, fresh juices and butter/margarine in a self-contained unit that can be replenished from the rear, straight from a cold storage facility in the backroom.

This allows more efficient stock replenishment and enables the store to stock 15% more dairy lines, said Sainsbury’s general manger for dairy, Finn Cottle.