Sainsbury will launch a major British food promotion later this month. PoS and special offers will highlight products throughout the stores, from fresh produce and meat through to cheese, jams and honey. Jamie Oliver will be starring in a new TV advert and his recipes will be available in store. In addition, Sainsbury will be launching a range of regional dishes, reflecting traditonal dishes from England, Scotland, Wales and Ireland. The eight dishes will include haggis sausage with clapshot and skirlie from Scotland, pork and blue cheese casserole with apple dumplings from south-west England, and faggots, mushy peas and mash from Wales. {{NEWS }}