Sainsbury’s has announced plans to extend its carbon footprint initiative to all primary agricultural suppliers.
The retailer announced today that it was moving to build on the success of its 2006 Dairy Development Group, which saw 325 farmers cut the CO2 in the milk supply chain by 5,000 tonnes.
The same model, which was rolled out last year across beef and lamb suppliers, will now be applied to pork and poultry farmers.
Members of the initiative will receive a price premium for their food in return for "implementing efficiencies" across the supply chain.
Annie Graham, Sainsbury’s head of brand sustainability, agriculture and health, said she was "delighted" with the progress that had been made to date.
The initiative is the first livestock model to achieve the Carbon Trust’s PAS2050 status.
Sainsbury’s signs new climate change partnership (17 March 2010)
New green targets? Been there, done that say multiples (6 March 2010)