A new range of Greek-style kids’ frozen yoghurt lollies debuts in 294 Sainsbury’s next week.

The natural Claudi & Fin range, described as “jam-packed” with fruit and enriched with vitamin D, comprises strawberry and mango lollies in four-lolly multipacks (rsp: £2.50).

The London-based founders secured the listing through the “Pitch up with Sainsbury’s” competition, a joint venture with StartUp Britain that gives small new businesses an opportunity to visit the Sainsbury’s HQ and pitch their products. Claudi & Fin, which is positioned as a healthy snacking and dessert alternative to ice cream, has been awarded an initial 12-month contract.

Protein-enriched ice cream brand Wheyhey this month extended into frozen yoghurt with its first handheld line.