Sainsbury’s is canning its Basics range of tinned tomatoes in favour of cartons in a bid to improve its eco-credentials.
The retailer is making the switch to the more easily recyclable cartons as part of a drive to cut packaging waste.
Sainsbury’s packaging chief Stuart Lendrum said the switch would lower the retailer’s carbon emissions by 156 tons a year and help towards its target of cutting packaging by a third before 2015.
“Packaging our Basics tomatoes this way will make life easier for customers because they will take up less space in cupboards, while at the same time the environmental impact will be a lot lower,” Lendrum told the Daily Telegraph.
“Because the cartons can be packed together more tightly, more will fit on to a lorry, meaning fewer journeys are required to move them around the country.”
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