David Beckham is to star in a new Sainsbury’s advert highlighting the retailer’s sponsorship of the Paralympics.
The ad breaks tomorrow night (15 August) and focuses on Paralympics athletes as they prepare for the Games.
“I wanted to become an ambassador for Sainsbury’s Paralympic campaign as I’ve always been blown away by the skill, commitment and discipline of all the athletes,” Beckham said.
“It has been an honour to help tell the stories of the athletes in the advert in preparation of the Paralympic Games. I know there are going to be many inspirational performances in front of a passionate home crowd this summer.”
Jat Sahota, head of sponsorship at Sainsbury’s, added: “As the first ever Paralympics-only sponsor, we are proud to support all Paralympics GB athletes and hope this advert will help make London 2012 the best Games ever.”