The number of Sainsbury’s Local convenience stores will overtake the number of Sainsbury’s supermarkets this week for the first time.
The retailer will open its 594th Sainsbury’s Local on Thursday in Balsall Common, Coventry.
Sainsbury’s has pledged to open two c-stores a week during 2013/14 and has opened 73 so far this year.
“We know the trend among customers is to shop little and often as this helps them stick to their budget and cut down on food waste,” said Sainsbury’s group commercial director Mike Coupe.
“Our Local stores, with their convenient locations and emphasis on fresh food, something very much part of our heritage, are in a fantastic position to help customers do this.
“There is no sign of this trend abating and, with only 6% of the population living within a 15 minute walk of a Sainsbury’s Local, there’s plenty of opportunity for us to grow, creating jobs for local people and helping to revitalise high streets and communities across Britain as they bring increased footfall and trade,” he added.