Sainsbury’s has credited its “universal customer appeal” for a 2.1% hike in full-year like-for-like sales.

Fourth-quarter like-for-likes rose 2.6%, excluding fuel, with total sales during the 10 weeks to 17 March up 5.1% excluding fuel.

CEO Justin King said the chain’s universal appeal meant sales of its own-label range Basics grew 10% during the quarter, while its premium own-label range Taste the Difference grew by almost 20%. It also sold more than £12m of Fairtrade goods during Fairtrade Fortnight – 11% more than the year before.

Its convenience business and online offer both chalked up growth of over 20%. Its convenience business was boosted by new stores and strong like-for-like sales growth. Online growth was driven by bigger basket sizes and order numbers.

“We have demonstrated that delivering quality and value is a compelling offer for customers,” King said.

“The economic climate is likely to remain challenging, and we are committed to helping customers make their money go as far as possible. Nonetheless, the Diamond Jubilee, Olympics and Paralympics are wonderful opportunities this year for the country to join together and celebrate, and we expect these to underpin our continued growth as customers trust Sainsbury’s to make their celebrations really special.”