Sainsbury’s has launched a campaign to promote careers in retail to young people.

‘Youth Can’ will see hundreds of younger Sainsbury’s staff take their personal experiences out into the community, to talk directly to young people about the huge range of careers available in retail.

It will aim to tackle the “retail career snobbery” which blinkers them from the true rewards of a retail career, said Sainsbury’s customer service and colleague director Gwyn Burr.

“Despite the economic doom and gloom, and the talking down of supermarket jobs, we want people to see we offer a successful, fast-paced, team environment where you can make a real difference to customers’ lives every day,” she said.

More than 150 Sainsbury’s Diversity Champions will partner with young people in Sainsbury’s Youth Forums up and down the country, equipping them to go into schools to talk to 14-18 year olds. Schools are being signed up from today.