Sainsbury’s is making it easier for shopper to recycle household materials.

It has launched a new-look front of store recycling service which will include recycling containers for mixed paper and card, mixed glass, mixed plastics, mixed cans, textiles and small electrical and electronic equipment.

The new facilities, which are managed by Palm Recycling, are already up and running in 20 supermarkets in Greater London. Sainsbury’s said they had the potential to be rolled out to 350 sites.

“As a nation we’re getting better at recycling but there is much more we need to do to minimise the impact on landfill so we’re looking to customers to make the most of these facilities and recycle more often in their communities,” said Sainsbury’s head of engineering, sustainability, energy and environment Paul Crewe.

“By making this service as convenient as possible for customers we’re hoping that it’ll become part of their weekly shop, and the feedback we’ve received from the trial indicates that customers are in favour of a more comprehensive service,” he added.

“This is particularly the case if their current kerbside service doesn’t collect materials which these new facilities accommodate such as clothing, mixed plastics, and small electrical items.”