Sainsbury’s has trademarked a new slogan for its Active Kids initiative - ‘Eat Well. Move Well. Live Well.’
The strapline is a continued move by the supermarket chain to make Active Kids, which launched in 2005, more about a healthy lifestyle than just providing sports equipment for schools and clubs.
It also chimes with recent changes to the curriculum in England, in which all pupils from five to 14 must be taught cookery.