Love Yourself salads are being targeted at health-conscious women, due for launch in June.
Four salads have been developed - Honey Chilli Chicken, Green Thai Prawn, Chicken & Bacon Caesar and Cheese & Chargrilled Vegetables. They come in 185g packs with an rsp of £2.90-£3.10.
According to senior national account manager Lisa Cranmer, the salads are called Love Yourself because they provide a balanced, healthy meal. They contained allergen-friendly proteins and were suitable for coeliacs, she said.
The salads come in heart-shaped packaging with separate ingredients to be combined by the consumer.
Designed to be eaten on the go, they include a ‘spork’ spoon/fork and have a handle built into the underside of the packaging so they are easy to hold and transport.