English lettuce growers will meet next month to discuss whether the British Iceberg Growers Association should expand to represent the entire industry which also grows round, Cos and speciality varieties. The market is valued at around £100m. Meanwhile BIGA will be linked to a cross promotion with the Hellmann's brand manufactured by Unilever Bestfoods for the third year in succession to help promote a relaunched range of salad dressings. In the last two years over 28 million promotional labels have been used with money-off coupons. Some six million promotional bags and labels will be produced during June and July for a competition across all the major multiples. Each store buyer has selected a holiday which is felt to be the most attractive to their customers. {{M/E FRESH PRODUCE }}