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Pernod Ricard's New Zealand wine business Montana is being renamed Brancott Estate three months after the brand's inaugural TV campaign sparked a sales revival. From October, the name of the Sauvignon Blanc specialist brand will change on...
Pernod Ricard is relaunching its New Zealand wine brand Montana as Brancott Estate and has secured a deal for the wine to be an official sponsor of the 2011 Rugby World Cup.
Lower yields and optimum weather have prompted New Zealand's Montana to declare this year's vintage "one of the finest". The Pernod Ricard-owned wine brand said last year's "cooler than expected summer combined with the perfect warm...
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