However, it is in the split of pack sizes that the true picture emerges, particularly in terms of the number of 213g packs. Reds in these packs are up by 25% on last year and quarters are nearly double.
Pink prices have already been raised by 20% over last season, with reds unchanged for pre-Christmas delivery. Shipments after that carry a premium. Justifying this premium, a source in Seattle said: “We cannot continue to be the warehouse for UK supermarkets. For years we have been supportive of all-year deals, but things have got out of hand.”