Major seafood supplier Marr Foods has come up with a way to boost salmon as a convenience product.
SteamSeam Atlantic Salmon are fillet portions that microwave from frozen in less than four minutes.
Available now in Tesco stores and rolling out elsewhere shortly, the two-portion packs retail at £2.99 for 125g.
Their convenience angle builds on the company's strategy to educate and inspire younger consumers to use fish.
The pouches use Vacsys technology which means they inflate during cooking and release steam through a special seam. This turns them into mini pressure cookers.
"Steaming is an excellent way to prepare food," said trade marketing manager Kelly Colrein. "It does not overcook it, ensuring full taste and that all goodness stays locked in."