Cellar Trends is relaunching its Luxardo sambuca with new variants and more stylish packaging.

The revamped range includes four new flavours: spiced apple; pomegranate; raspberry; and a cream version (rsp: £12.99 to £15.99). Its packaging will now feature a bigger logo, while sambuca is named prominently on the labels to offer stronger shelf stand-out.

"The relaunch reflects the coming of age of sambuca as a desirable addition alongside mainstream spirits," said marketing manager Catherine Rigby.