Ten years of double digit growth have taken the cooking sauces grocery stalwart to maturity - now the sector has to broaden its horizons.

The challenge for retailers and brands is to innovate to attract new customers and increase frequency of purchase.

The cooking sauces aisle is one of the cornerstones of any store because half the shoppers entering a store will buy something from the recipe sauce aisle.

But one of the most significant challenges for the category is the changing size and make-up of UK households, with one-person meals accounting for nearly 30% of all evening meal occasions.

See this week’s Focus on cooking sauces in The Grocer magazine to see how the category is meeting the demand for convenience both from a “time and effort perspective”.