Diversity is fuelling growth in the buoyant sauces and condiments market but there are fears that quality could suffer at the cheaper end due to price competition.

Sauces and condiments add more than just a touch of flavour to retailers’ shelves. The total market is valued at £481m, up 6.3% year-on-year according to TNS [52 w/e 21 July 02].

And the diversity of the market is growing daily as manufacturers add twists to traditional products and push into previously untapped markets.

While it is the old favourites such as Heinz tomato ketchup and Hellmann’s mayonnaise that remain in the top 10, new product launches have been key to driving sales.

However, as competition intensifies, there are concerns that, while there has been greater focus on the premium end, quality could suffer at the commodity end as manufacturers compete on price.

For full details of the market see this week’s Focus On Sauces and Condiments in The Grocer magazine.