Refresh is building on last year's success of its risqué advertising for Löwenbräu lager with another burst this year which will run from now until October. Three versions of the Only pure thoughts go into Löwenbräu' ads will feature in national newspapers and consumer magazines. A fourth treatment, which is more suggestive than the others, will appear exclusively in the relaunched Erotic Review. Refresh chief executive Rupert Thompson said: "We are delighted with the response to the Pure Thoughts advertising and we have reversed the brand's declining sales. Last year they were up 29%." {{DRINKS }}

Topics