Heinz Beanz is linking up with Worcestershire sauce brand Lea & Perrins for a limited edition with a kick.

The new line is the first time the 120-year-old Beanz brand has joined forces with another big name and it follows Heinz's acquisition of Lea & Perrins from Danone last year.

Launching later this month, with an anticipated six-month stay on shelves, the newcomer follows its permanent Cheezy, Curry and BBQ Beanz, as well as the launch of a Mean Beanz sub-brand 18 months ago.

These moves are all part of Heinz's attempts to grow the baked beans category, particularly since the arrival of Premier's Branston Beans brand a year ago.

The beans and sauce combination is also part of Heinz's strategy to associate the Lea & Perrins brand with different foods and present it as more than an accompaniment to cheese on toast. The 'Tips' ad campaign, which showed the sauce being used on recipes like 'Splish and Chips' and 'Bangers and Splash', introduced this approach earlier this year.

Senior brand manager Simon Breckon said: "Heinz is reinforcing the relevance of its brands by giving consumers choice and variety."