Reckitt Benckiser has launched a cheeky multimillion-pound campaign to attract graduate jobseekers and young professionals.

The manufacturing giant, which counts Durex, Nurofen, Finish and Vanish among its brands, is hoping to reach out to those thinking of starting a career in the fmcg sector.

Saucy posters displaying condom packets printed with racy messages such as 'stimulate your career for heart thumping opportunities', feature in the largely on-campus and www.rb.com online campaign.

Jobseekers can also scan poster barcodes with their mobile phones and be taken to the company's Facebook page.

The company claimed the initiative was aimed at attracting high-flyers who possess the 'right type' of attitude and entrepreneurial spirit. It will target jobseekers in the UK, US, Australia, Brazil, France, Germany, India, Italy, Pakistan and Russia.

Camillo Pane, general manager of RB UK, described RB's culture as very different to that of most organisations. "We are not only truly global but also entrepreneurial offering challenging and stretching opportunities," he said.

"We offer a heart thumping career for those who fit the culture."

Reckitt Benckiser employs 20,000 people worldwide in more than 60 countries and has a portfolio of 19 global powerbrands including Dettol, Clearasil, Veet and Scholl.