The plain variant (500g) would appeal to shoppers who watched programmes such as Celebrity Masterchef and who enjoyed cooking, said Chris Price, managing director of brand owner Graham White. "A lot of consumers are budding chefs and like to put their own touch on things."
Home cooks were looking for better quality sausagement, and Porky Whites had a higher meat content than some own-label sausagement, he added. The sausagemeat will go exclusively into Asda stores, which will also stock the company's Surrey Sausagemeat with Sage and Onion Stuffing, from the beginning of December. White has also won listings for its Porky Bites chipolatas ahead of Christmas in Asda and Tesco.