Procter & Gamble is getting closer to the root of dandruff with the launch of a Head & Shoulders Scalp Care Collection. The range comprises three shampoos and three conditioners, in Itchy, Dry and Sensitive formats (rsp: £2.39).

The formulation is designed to help soothe the scalp more powerfully than regular Head & Shoulders, with eucalyptus and menthol extracts in the Itchy variant, and active ingredients that prevent the hair and scalp from losing moisture in the Dry variant.

"The range provides a solution for the most common scalp problems, offering retailers the opportunity to capitalise on growing demand for health-based products," said Paul Lettice, trade communications manager at P&G. "The Collection will draw greater attention to the basic problems suffered