UK chicory grown in Yorkshire as well as Lincolnshire will soon be available to consumers.

A crop of the vegetable, only grown in large volumes in Lincolnshire until now, has been grown by Yorkshire vegetable producer Scholes. The company, which is predominantly a potato grower but has recently started diversifying into niche cops such as flageolet beans, said it hoped to become a significant supplier of UK chicory, demand for which has been rising steadily. Most chicory is produced in France, Belgium and Holland.

Scholes is talking to retailers about listing chicory,which will initially be marketed as Scholes - The Yorkshire Endive. The vegetable is being boosted by a national campaign based on recipes by chef Rachel Green featured on a new website shortly.

Chicory has not earlier been grown in substantial volumes in the UK because of a complex growing process and low demand.