Simon Mowbray Soft drinks giant Schweppes is hoping to attract a new generation of fans with its first livery redesign for 20 years. The company, whose Sch...You Know Who' catchphrase is among the best known in the fmcg sector, already has a legion of loyal customers. But it felt something was needed to win over younger consumers who may not be quite so aware of the brand's heritage. The refreshing new look gets its first outing on the company's mixers with half and one litre plastic bottles of tonic water, slim-line tonic, ginger ale, bitter lemon and soda water among the first to get a makeover. Cans, multipacks and 113ml on-trade returnable bottles also get the new look and are rolling out to the trade now. Prices remain the same and Schweppes is accompanying the overhaul with a print advertising campaign running until December with several different executions using the familiar catchline. A spokesman for Design Bridge, which came up with the new livery, said: "It is vital for the brand to develop saliency with a new generation. Our brief was to reflect Schweppes' positioning as a contemporary classic." {{P&P }}