Cussons plans to wake up the sluggish soap bar market in July, with new Imperial Leather Everyday Freshness bar complete with sea minerals and backed by a two million coupon door drop.
Sales director Neill Craigie said Imperial Leather was bringing strong brand heritage to a category which had "been dominated by weak brands".
Rsp: £1.89 4 x 125g bars.
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SCORN FOR THE WEAK
2000-05-13T00:00:00+01:00
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