Research carried out by Scott Farms which supplies sweet potatoes to all of the major mults except Tesco indicated that most shoppers only bought sweet potatoes fortnightly or monthly. Only half knew of their nutritional benefits and one in four was unsure of how to cook them.
The website www.lovesweetpotatoes.com features recipes using sweet potatoes from Italian chef Felice Tocchini.
As a leading grower and importer of sweet potatoes, Scott had a responsibility to educate consumers about its benefits, said director Stan Smith. "We are excited to have Felice on board to create delicious and healthy dishes."
Scott imports approximately 20,000 tonnes of sweet potatoes into the UK each year.