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InBev is looking to the off-trade to raise the profile of its 4% abv lager Beck's Vier this year.
The brewer said it hoped to boost awareness of the brand by encouraging impulse purchasing and has teamed up with a number of multiples as...
Belgian brewer Interbrew said organic volume growth was 11% year-on-year with global volume of its Stella Artois lager up 9%, while Beck's beer jumped 19%. Total volumes in the US were up18% led by Stella Artois, Beck's volumes grew above the...
Popular lager brand Beck's is to be given an art attack in a bid to extend its appeal among drinkers.
Scottish Courage, which promotes the brand in Britain, has teamed up with a host of famous artists, including Damien Hirst, to put eye-catching...
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