Scottish red meat is set for a promotional boost thanks to higher levy rates.

The higher rates, which came into effect this week, increase Quality Meat Scotland's income by £700,000 to £4.6m for the 2009/10 financial year, with the body also securing a further £1.2m in grants.

Some £2.7m of the cash has been earmarked for the marketing and promotion of key brands Scotch Beef, Scotch Lamb and Specially Selected Pork, with £1.9m to be spent on improving industry efficiency.

The Scotch Beef campaign will focus on increasing brand awareness in key areas in England, while the lamb campaign will focus on younger consumers in Scotland interested in "food with taste".

Pork promotion will include an emphasis on processed meat at point of sale, while Quality Meat Scotland will also step up efforts to help local authorities monitor country of ­origin.

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